Tea, being a major beverage consumed as a relaxation drink from ancient time in India, serves as a health drink if prepared in a traditional manner. As the traditional Indian cooking processes have a strong scientific base and have proven theirability inextracting the beneficial contents from the ingredients under predefined temperature and pressure through using vessels made of mud, brass or copper. If daily consumed beverages like tea are prepared using such a scientific methodology, serves as a health drink in addition to a beverage. Malgudi Amrutha Chaha, a venture established in April 2021 with an intention of serving a healthy beverages like tea at an affordable price. The way at which Malgudi Amrutha Chaha differs from other beverage ventures is its recipe of preparation, quality and accessibility at a lower price. Here tea is prepared by using a premium quality tea powder, sulphur free sugar and condiments. Being initiated with an establishment of single stall at Annapurneshwari Nagar, Ullal Main Road, Bengaluru by start up enthusiasts Mr. Shivarajkumar, previously employed by a MNC, Malgudi Amrutha Chaha, has taught many things in and out of the process of tea preparation to its distribution in the market.
The venture provides opportunity to rural, uneducated and needy youths to achieve their dreams as it is established with the inspiration of legendary Kannada actor Sri. ShankarNag who said ‘there is lot time to sleep after death, achieve when you are awake’.
Besides serving with a healthy refreshment beverage like tea/coffee creating employment for rural youth who are in need provoked my thought to join the venture. Myself, being hailed from a rural background, understand the know-hows of socio-economic status of rural youth. So as a founder I strive to uplift their status by employment and emotional suppport according to HRM norms.
Along with a motto of serving a healthy daily consumable beverage like tea, manoeuvring to establish a firm which supports a livelihood of needy people through employment brings meaning for life. As our Shankranna calls for achieving something when alive, we are holding the guiding lamps for those coming forward to achieve something.
Yeah! We are infants in the field of serving the costumers. We have only two stalls in Bangalore. But our mission is huge, our visions are high, yeah we achieve them, we will gain the costumers support because we have pledged for their health, we have no hidden agendas, we are helping the needy youth! Doesn’t it matter that we have established two outlets in a single year? That too hit hardly by pandemic!
For us a relaxing deep breath that a consumer exhales after having a sip of tea, a loud laughter with friends joined for tea forgetting about whole day stress is a moment of achievement. Yeah, we have evidenced several of such good moments in front of our two outlets.
Yeah! We have pledged for serving a quality healthy drink. We too have served the same during last one year, yeah we have evidences! Our costumer feedbacks, increasing number of franchise enthusiasts, two outlets in single year hit by a pandemic, are these not enough as evidence of our on-track standards?
Our definite ‘NO’ to under quality ingredients, artificial flavouring agents, etc. set our own keystone which is incomparable with other vendors.
Our polite, trained staff have proven service standards through hygienic preparation, keep-ups of the stall and from A to Z of the maintenance.
As a fact, costumers health is a venture’s investment, to adhere to this statement, we have used food grade steel for materials, copper vessels, RO purification processes, hot water for dishes, all these maintained by healthy and enthusiastic staff who have been taken care of their vaccinations and other issues.