About Us

About Malgudi Amrutha Chaha

Staying true to its roots, Malgudi Amrutha Chaha empowers rural and underprivileged youth through meaningful employment. Guided by the words of Sri Shankar Nag - “There’s a lot of time to sleep after death, achieve when you are awake”- our journey is driven by purpose, passion, and the belief that everyone deserves the chance to rise.
Founded in April 2021, Malgudi Amrutha Chaha was born from a simple vision - to serve a healthy, affordable tea rooted in tradition. Using premium tea powder, sulphur-free sugar, and select condiments, we brew every cup with care, delivering a flavorful and refreshing experience.
Our Story Begin in Annapurneshwari Nagar, Ullal Main Road, Bengaluru, started by Mr. Shivarajkumar -set up a small tea stall with a BIG Dream. What started as a passion project has grown into Malgudi Amrutha Chaha - a purpose-driven brand, a learning space, and a family built on values.

Vision

Our goal is to become a leading and sustainable beverage brand, serving millions with high-quality, chemical-free drinks such as tea and other natural beverages. We are committed to promoting healthier lifestyles while supporting rural and underprivileged communities through fair trade, ethical sourcing, and meaningful employment opportunities for young people. By combining tradition with innovation, we aim to build a brand that stands for wellness, sustainability, and happiness.

Mission

Our goal is to become a leading and sustainable beverage brand, serving millions with high-quality, chemical-free drinks such as tea and other natural beverages. We are committed to promoting healthier lifestyles while supporting rural and underprivileged communities through fair trade, ethical sourcing, and meaningful employment opportunities for young people. By combining tradition with innovation, we aim to build a brand that stands for wellness, sustainability, and happiness.

Values
  • Sustainability First: We put the planet at the heart of everything we do. From Biodegradable packaging to responsible farming, every cup we serve reflects our commitment to nature.
  • Health & Authenticity : Our beverages are pure, chemical-free, and rooted in tradition blending the richness of Indian heritage with modern hygiene and quality standards.
  • Inclusivity & Empowerment : We strive to empower rural youth, women, and small farmers by creating opportunities to grow together. We believe success is truly valuable when it is shared.
  • Innovation with Tradition: We honor the essence of classic flavours while embracing modern technologies, digital systems, and evolving customer preferences.
  • Customer Delight: Every cup should bring warmth, honesty, and joy just like home. We listen to our customers, adapt to their needs, and serve every sip with a smile.

About the course

We're eager to promote the culture of quality coffee!

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UNIQUENESS OF MALGUDI (ಮಾಲ್ಗುಡಿ ವಿಶೇಷತೆ)

Traditionally, we use pure brass vessels.

ಪಾರಂಪರಿಕವಾಗಿ ಶುದ್ಧ ಹಿತ್ತಾಳೆ ಪಾತ್ರೆಗಳನ್ನು ಉಪಯೋಗಿಸುತ್ತೇವೆ

We use RO-purified water, giving priority to cleanliness and safety.

ಶುದ್ಧತೆ ಮತ್ತು ಸುರಕ್ಷತೆಗೆ ಆದ್ಯತೆ ನೀಡಿ RO ಶುದ್ಧೀಕರಿಸಿದ ನೀರನ್ನು ಬಳಸುತ್ತೇವೆ

We use only powder that is free from chemicals and artificial colors.

ರಾಸಾಯನಿಕಗಳು ಮತ್ತು ಕೃತಕ ಬಣ್ಣಗಳಿಲ್ಲದ ಪುಡಿಯನ್ನು ಮಾತ್ರ ಬಳಸುತ್ತೇವೆ

We use pure, creamy milk, giving importance to both health and taste.

ಆರೋಗ್ಯ ಮತ್ತು ರುಚಿಗೆ ಮಹತ್ವ ನೀಡಿ ಶುದ್ಧ ಕೆನೆಭರಿತ ಹಾಲನ್ನು ಉಪಯೋಗಿಸುತ್ತೇವೆ

We use only sulfur-free sugar that preserves traditional taste.

ಪಾರಂಪರಿಕ ರುಚಿಗೆ ಹೊಂದುವ ಸಲ್ಫರ್ ರಹಿತ ಸಕ್ಕರೆಯನ್ನೇ ಉಪಯೋಗಿಸುತ್ತೇವೆ

Tea & coffee prepared with quality ingredients do not cause heartburn or acidity.

ಗುಣಮಟ್ಟದ ಪದಾರ್ಥಗಳಿಂದ ತಯಾರಿಸಿದ ಚಹಾ ಮತ್ತು ಕಾಫಿ ಎದೆಯುರಿ, ಆಸಿಡಿಟಿ ಉಂಟುಮಾಡುವುದಿಲ್ಲ

We use cups that are thoroughly washed with cold and hot water.

ನಾವು ತಣ್ಣೀರು ಮತ್ತು ಬಿಸಿನೀರಿನಿಂದ ಚೆನ್ನಾಗಿ ತೊಳೆದ ಲೋಟಗಳನ್ನು ಉಪಯೋಗಿಸುತ್ತೇವೆ

Excellent taste, quality service, & customer satisfaction are our goals.

ಉತ್ಕೃಷ್ಟ ಗುಣಮಟ್ಟದ ರುಚಿ, ಸೇವೆ ಮತ್ತು ಗ್ರಾಹಕ ಸಂತೃಪ್ತಿಯೇ ನಮ್ಮ ಗುರಿ.

Our testimonials

What they’re saying?

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Mathias
Customer
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Jeniffer
Customer

Our Motto

Our Team

Mrs. Nethra Huggi

Founder

Malgudi Amrutha Chaha is more than a healthy daily beverage; it’s about creating purpose. Inspired by rural values and the spirit of Shankranna, we brew not only wellness, but also opportunity. We offer livelihoods and light the path for those striving to achieve something meaningful. As the saying goes, ಸಾಧನೆಗೆ ದಾರಿ ತೋರೋ ಒಂದು ಪುಟ್ಟಬೆಳಕು (A small light that guides the way to achievement).

Mr. Shivarajkumar H

Co-Founder & CEO

Coming from a rural background, I’ve seen the challenges young people face. Malgudi Amrutha Chaha is about more than just tea or beverages; it’s about creating opportunities. We aim to uplift rural youth and build strong communities, one cup at a time, by offering employment, emotional support and skill building.

Our Team

Meet our experts

1

Mr. C N Shiva Prakash

Retired Additional Commissioner of Commercial

2

Mr. Manjunath Nayaker

Renown Actor & Principal Consultant, VIC Pvt. Ltd., Bangalore

Mr. Sunil G S

Senior Journalist, Bangalore

4

Mr. Sanjay Kalliguddi

Chartered Accountant

5

Dr. Lingaraj Huggi

Ph.D. Agri.